Tastes very much like the aloe Vera drink. It’s a good base Ejuice flavour or ok on its own too if you prefer simple. I also tried the ice version as I don’t mind a tad of ice, it can balance a sweet Ejuice, BUT but that was far too icy and impossible to vape in a twin coil low resistance RDA. It bust my guts with freeze. I personally suggest buying two zero bottles and one ice bottle, and mix the three together get a decent balance of flavour vs ice. You can also mix the aloe Vera zero flavour with another stronger flavour to get it more complex. I tried with the Guava ice from Zap also (again 2 to 1 ration due to the crazy amount of ice in the guava) and that was a lovely profile. Enjoy. Kingdoz.